LinkedIn, the world’s largest professional networking site, has shifted from an ideal spot to publish your marketing films to becoming one.
Although LinkedIn switched to video late, the company has made the button altogether. I’m a big fan of moving pictures. Videos have the advantage of auto-playing, which attracts more significant attention. Some research suggests that videos are prioritized over other postings in the stream when using this feature.
Benefits of LinkedIn Native Video
Every year, LinkedIn users watch more than 300 million videos. Compared to text or image posts, videos earn three times the interaction and are five times more likely to spark a conversation on LinkedIn. 51% of LinkedIn marketers utilize video is no surprise.
- LinkedIn is used by 92% of B2B marketers (Omnicore)
- LinkedIn has 90 million senior-level influencers as members (LinkedIn)
- More than twice as effective as comparable social media ads, LinkedIn’s (SocialPilot)
- In a typical workday, LinkedIn members spend about 24 minutes logged in (Statista)
LinkedIn video can be used in three ways:
- Upload natively
- Upload or create a video
- Post a Link
In this article, we will discuss LinkedIn native videos only,
Video shared on LinkedIn is overwhelmingly made with the LinkedIn app or published directly from the app itself.
Native videos appear in the LinkedIn feed after they are published. It will be dispersed across many days based on comments from viewers and, to a lesser extent, whether or not they enjoy and share it.
Read more about the Targeting Capabilities Of LinkedIn Ads.
Specifications of LinkedIn native video are given below:
There is no limit to a LinkedIn native video; the only limitation is the user’s attention span. Vertical videos will be chopped into squares or boxed in by LinkedIn’s video player because it does not support widescreen formats.
System Requirements for Playing Video Files
- Files up to 5GB in size are allowed.
- 75 KB is the minimum file size.
- The duration of a video is limited to 10 minutes.
- Three seconds is the minimum length for a video.
- from 256×144 up to 4096×2304
- Dimensions: 1:2.4–2.4:1 Aspect ratio
- Frame rates range from 10 frames per second to 60 frames per second.
- Rates of data transmission: 128-bit/192-kbps–30 Mbps
Best practices for LinkedIn native videos are also described below:
The essential LinkedIn video best rule also applies to all other LinkedIn posts: Tell a story. An article or press release link makes up the vast majority of LinkedIn posts. People are less inclined to click if given no background. Always include a hook in your brief story or explanation.
Keep it professional: On the whole, videos on LinkedIn should be about work or a specific industry. There are a few exceptions to this rule.
When posting a link, use LinkedIn’s suggested thumbnail: To create a clickable video card, paste the video’s URL into a draft post on LinkedIn. Do not alter this image with one of your choosing: Instead of opening an image lightbox and leaving viewers to wonder why your video won’t play, the card allows them to click through to your video.
Use hashtags: Consider tagging any companies or individuals you mention in your post with hashtags. They’ll be alerted, and it’ll be displayed on their social media networks and their own. Use hashtags (type “#” and start typing to see a list of suggested hashtags), which is how LinkedIn categorizes which postings are displayed in certain places. If you have a lot of comments on your “content marketing” post, it may “trend” and be seen by others who aren’t in your network but use the hashtag.
Assume people will watch LinkedIn users at work or on their mobile app on silent. Sounds are off by default. Therefore you will not hear anything. Put in captions and animations to make the video understandable even when played without sound.
Front-load information: Use the opening one or two seconds of your video to express as much as possible, advises LinkedIn. People are analyzing their feeds for “insight,” and burying your logo or message near the end means it will typically go unnoticed by those scrolling through theirs quickly.
Humblebrag away: Honesty is encouraged on LinkedIn, so go ahead and brag about your accomplishments. People are eager to learn about your latest endeavors. Anyone who posts about getting hired, fired, starting a business, or acquiring capital is congratulated.
Repurpose your content: If you’re looking for a terrific venue to repurpose your video material, look no further than LinkedIn. Highlights from events, interviews, and webinars might be reposted to entice viewers to watch the entire thing.
