YouTube was founded on the internet fifteen years ago. It quickly became, and continues to be, one of the most popular online platforms, trailing only Google as the world’s second-largest search engine. Although the platform first opened its doors to advertisers in 2007, the number of adverts we currently encounter before, during, and among our favorite videos has expanded ten-fold since then. It’s a fight to get through a 3-minute music video without being interrupted, but that’s the reality of online advertising.
Brands advertise on YouTube because it is the second-largest platform globally, with 2 billion monthly logged-in visitors.
Suppose you’re trying to figure out how to spend your video ad money. In that case, YouTube offers a vast reach and excellent targeting features with different types of youtube ads that make it an unquestionably beneficial platform for all consumer journey stages.
In recent years, Google has adjusted many things that have made YouTube advertising a very viable investment.
Let’s learn from them.
Targeting Based On The Search History Of The User
Google announced a few years ago that it would allow advertisers to reach more users on YouTube, especially on mobile devices, where 50% of views occur. In addition to the viewing habits that YouTube already targets, advertisers will also hit viewers according to their Google search histories.
A recent search for a product or service can now be targeted. If a video ad’s content closely matches a viewer’s search query, they are more likely to watch the whole thing or click on the website.
Data Attribution Models Have Been Improved
Google has also improved the data attribution approach on YouTube, allowing you to better track how consumers interact with your adverts. You can now calculate cost-per-conversion and view the performance of your YouTube advertisements alongside the attribution data for your Search and Shopping campaigns.
Do you know how many youtube ads are available now?
You will learn about all the types of YouTube ads from this article and know how they appear on your display.
Types of YouTube ads
Let’s look at the most common sorts of adverts on YouTube, both video and non-video:
YouTube Skippable TrueView In-Stream Ads
As this is the most common advertising format on YouTube, we’ll go through it in greater detail than the others.
Before an individual watches the selected video content he has chosen on YouTube, TrueView in-stream adverts appear. After seeing the ad for five seconds, viewers may be given the option of skipping it. You also can allow them to play on sites that have acquired Google video ad space in the GDN which means Google Display Network.
The charging procedure of these TrueView ads mainly depends on the ad watched by viewers or interacted by clicking the ad.
Advertisers are only compensated if a user views the ad for a minimum of half of a minute until the video ends or if the viewer conducts a specific act, including clicking on a call-to-action button. Skippable TrueView ads must be between 12 and 6 minutes in length, according to YouTube.
The term “TrueView” will appear frequently. With TrueView, you are only charged for an advertising appearance if somehow the user watches it, and YouTube calls this payment mechanism “TrueView.”
What can be included in TrueView Ads?
Campaigns created with TrueView video can feature persons, speech, and music legally obtained and licensed for use. Broadcasting standard promotional ads are not wise as viewers can decide whether these ads will play or skip. So If you want your viewers to watch your videos all the way through, you’ll need an incentive other than just a product push.
Instead, use the remaining time in this video to create a story. People enjoy reading about people who have gone through a challenge they can identify with. It’s a source of amusement that helps people remember your brand and makes it less appealing to skip.
Advertisers may get a lot of information about their advertisements’ success with TrueView ads, which they can use to optimize and test them.
A YouTube account manager can use their Google Ads account to collect data on completed and partial views of an ad as well as subscriptions to their channel, clickthrough rates on CTAs, the number of people who have seen an ad, and the number of people who have seen the brand’s other content after first seeing an ad. The whole process helps the marketers realize the output of the video ad expenditure and the perfect budget allocation area for better outcomes.
YouTube Non-Skippable In-Stream Video Ads
Non-skippable in-stream advertising is quite similar to TrueView ads, except that viewers can’t skip them. These commercials aren’t deemed “TrueView” because viewers have less control over them.
Non-skippable ads can run before, between, or even after the video selected to watch and last for a minimum of 15 seconds to 20 seconds.
Some advertisers employ pre-roll or mid-roll commercials without a skip option because maximum people admit they immediately avoid advertising.
What can be included in Non-skippable Ads?
Non-skippable advertising provides you the same content freedom as TrueView ads. The aspects that best portray your brand in 15 to 20 seconds can include people, speech, and audio.
YouTube Video Discovery Ads
In contrast to in-stream ads, which behave similarly to traditional television commercials, discovery ads are more similar to advertisements on Google’s search results page.
Along with organic search results, Discovery advertising appears. People may prefer to view your video instead of the organic results if it seems to be more relevant.
YouTube Bumpers Ads
Even the shortest of YouTube video ads, known as bumpers, are used to promote products. These ad spots play before a viewer’s selected video and last only six seconds each. It can’t be skipped, either.
Bumper video commercials can be an excellent addition to longer video campaigns that deliver the entire story in only six seconds for a new product launch or event. Be smart with your six seconds of fame, and only include the aspects of your company’s brand you want your audience to remember when they watch.
YouTube Overlay Ads
These ads display as floating overlays on top of the video on paid YouTube channels.
Below is an overlay ad, which appears as a banner ad hovering below a video. Additionally, you may use this ad style to boost the effectiveness of your existing in-stream video ads. To avoid advertising your goods intrusively, you should use a banner advertisement.
YouTube Audio Ads
YouTube audio advertising is a novel new ad format that uses audio material to raise brand recognition and achieve goals on the video platform.
In November 2020, YouTube unveiled its version of audio advertisements as part of the platform’s aim to engage music and podcast listeners.
This innovative program can help you gain more exposure for your company and connect with more people.
Now you have a good idea about the different types of youtube ads formats that YouTube offers. So, if you want to advertise on YouTube, first determine which type of ad is perfect for you. It’s an essential part of utilizing your advertisement investment. Then properly launch an ad campaign. You should also know the ad campaign’s workflow to run an ad campaign.
I think you learned some thinking new from this article, and you are interested in Youtube marketing. So if you want to know more about it, you can read another article about How To Advertise On YouTube.
